Brand and Corporate Style

“Maeutica” Branding Agency developed the corporate brand of the Development Foundation of Armenia (DFA). The agency created the visual concept of the DFA brand, including the logo, its colors and the visual standards guide for the company – the “Brand Book.”

The DFA logo symbolizes bridges, the role of which the Foundation has assumed, due to its work promoting the export, investment and tourism spheres, and bridging the gap between them. The color choice reflects the tricolor flag of Armenia, and their location and form also have significance: the yellow color around the outside, corresponds to export, to the introduction and realization of local products in the international market; the straight blue line symbolizes the establishment of direct communication between investors and Armenia; and the red line towards the center, embodies the tourism sector, guiding people into our country.